The Lazy Marketer's Guide to Customer Research
Kathryn McGarvey Kathryn McGarvey

The Lazy Marketer's Guide to Customer Research

There are two ways to approach marketing decisions.

The Exhausting Way and The Lazy (or Smart) Way.

One is built on assumptions rather than evidence and is a cycle that drains energy, wastes resources, and still doesn’t guarantee results.

The other…

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